Privacy Policy

This Privacy Policy explains how we collect, use, process, store, and protect information relating to an identified or identifiable individual (“Personal Information”) across our website, digital platform, and related services (together, the “Service”).

If information is anonymised or aggregated so that you can’t be identified, it’s no longer considered Personal Information and is outside the scope of this policy.

LWD Sport Limited (trading as āhei) is a company registered in Invercargill, New Zealand. This policy is governed by New Zealand law, and meeting our obligations under the Privacy Act 2020. For more information about privacy rights in New Zealand, visit the Office of the Privacy Commissioner: www.privacy.org.nz.

What We Collect

We may collect Personal Information including:

  • Your name and email address
  • School, club, or organisation details
  • Location, IP address, device and browser type
  • Information you enter or generate through your use of the platform
  • Any communications with us via email, phone, or other contact forms

This information may come from:

  • You, when you register or use āhei
  • A school, club, or organisation associated with you (“Authorised Entity”)
  • Other third parties you’ve authorised, or publicly available sources
  • Your use of āhei, including your interactions and activity on the platform

How We Use Your Personal Information

We use your information to:

  • Set up and manage your account
  • Deliver the āhei service and platform features
  • Respond to your enquiries or feedback
  • Communicate with your Authorised Entity (e.g., school or club)
  • Verify your identity and prevent unauthorised access
  • Analyse and improve our platform
  • Comply with legal obligations and terms of service

We may also use anonymised or aggregated data for research, reporting, or service improvement. We will never sell your Personal Information.


Use of De-Identified Data and Information Sharing

Āhei will never sell your Personal Information or identifiable data to any third party.

We may use de-identified or aggregated information (which cannot be linked back to any individual) for purposes such as research, service improvement, and reporting. In some cases, this anonymised data may be shared or sold to trusted partners, but only when it directly supports our mission to improve outcomes in education and sport.

For example, aggregated data might be used to help national sport organisations, schools, or education providers better understand participation trends or identify areas for targeted support. Any such sharing is done carefully and ethically, with strict safeguards to protect individual privacy.

Disclosures and Third Parties

We may share Personal Information with:

  • Your Authorised Entity (e.g., school, club, or organisation) or others you are connected to through āhei
  • Service providers who support āhei’s operations (e.g., hosting, analytics, security)
  • Government authorities or regulators, if legally required
  • Trusted partners working to enhance inclusion and accessibility in sport and education

We only share what is necessary for the intended purpose, and we require all third parties to meet high standards of confidentiality, security, and responsible data handling.


International Transfers

The components required to deliver the āhei’s web services are hosted on Microsoft’s Azure Cloud platform in the “New Zealand North” region, based in Auckland, New Zealand.

Cookies and Tracking

We use cookies and similar technologies to:

  • Understand how people use āhei
  • Improve performance and user experience
  • Remember preferences and settings

You can manage cookies through your browser settings. Disabling cookies may affect some platform functionality.

We use tools Plausible for web insights. These tools collect anonymised data and do not identify individual users.

Marketing and Communication

We may contact you by email or through the platform to:

  • Support your use of āhei
  • Share relevant updates and educational content
  • Promote features or services that align with your role (e.g., teaching resources)

You can opt out of promotional emails at any time using the unsubscribe link or by contacting us directly.

Your Rights

You have the right to:

  • Access the Personal Information we hold about you
  • Correct inaccurate information
  • Request deletion of your data (where legally permitted)

To exercise these rights, contact us at: laura@ahei.co.nz
Please include enough detail for us to verify your identity and respond to your request.

Data Retention

We keep your Personal Information:

  • For as long as you use āhei or as required by law
  • To comply with legal, tax, or audit obligations
  • To maintain backups and logs (typically up to six months)

Once it’s no longer needed, your data is securely deleted or anonymised.

Security

We take all reasonable steps to protect your data from loss, misuse, unauthorised access, or disclosure. However, no system is 100% secure—so we encourage you to use strong passwords and protect your own devices.

Changes to this Policy

We may update this Privacy Policy from time to time. When we do, we’ll notify you via the website or email if the changes are significant.

Contact Us

For any privacy-related questions or requests, please email:
laura@ahei.co.nz